Paul Ortiz Y La Orquesta - Son Los Que Son (1971)
Now-Again
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Vinyl, 1LP black vinyl.
The Story Of Ghetto Records LP 3 of 7
Paul Ortiz’s entry in the Ghetto Records discography was the label’s most popular, due to the hit Latin soul song “Tender Love” – but there’s a whole lot more to the record, as it sports a heavy brace of Salsa bangers voiced by the unsung sonero Papo Félix. Truly the embodiment of Joe Bataan’s concept he called Salsoul—Salsa meets Soul.
Ghetto Records was Latin music legend Joe Bataan’s way to get over on The Man and out of the ’hood, a bold move by an artist looking for independence and creative control in an industry that had exploited his talents and treated him like chattel.
As Bataan puts it today, “Ghetto Records was part of my journey, a stepping stone to everything else that I’ve done. I learned enough that it enabled me to get out of the box with my thinking, it showed me how to deal with adversity.” Like many dreams and schemes born of the street, this one was audacious, perhaps even reckless to a fault.
Hatched from desperation yet full of hope Ghetto Records came crashing down shortly after its inception. The seven albums in its discography languished out of print - until now. These are the definitive reissues of these albums, licensed from Joe Bataan, with his oversight and input into a 15 page oversize book by Pablo Yglesias that details Bataan’s larger-than-imagination life and his little Latin label that could.
The Story of Joe Bataan's Ghetto Records