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J Dilla x Detroit Pistons

J Dilla x Detroit Pistons

The Detroit Pistons are commemorating J Dilla's 50th birthday this year.

NBA.com announced the retail collaboration celebrating the life and legacy of Detroit-born producer, songwriter and MC and his impact in music and culture. The capsule will be available for purchase on March 13 on the Pistons online shop, at the arena in Detroit, and an item exclusive to J Dilla's Pay Jay label will be available at Rappcats.com. The line is curated by Detroit Rapper Royce 5’9” and contains artwork from J Dilla's Donuts artist Jeff Jank

The team was connected to the Estate of James Yancey representing his four heirs – his daughters Ja’Mya Yancey and Ty’Monae Whitlow, his brother John “Illa J” Yancey and his mother Maureen “Ma Dukes” Yancey. From there, the project was set in motion.

“It has honestly been a long time coming,” Ja’Mya Yancey said. “I am just so glad that we were finally able to do something so major through the appropriate channels and highlight my dad in a way that was fun and exciting while respecting his estate at the same time.”

“It means a lot to see the estate and the Pistons collaboration in celebrating and continuing my father’s legacy,” Ty’Monae Whitlow said. “Seeing the love Detroit has for him and for us as a family is heartwarming. I can’t wait to be a part of and to see what the collaboration entails.”

“Those familiar with Dilla’s musical genius understand his impact on hip-hop but there are still so many who aren’t familiar with his legacy,” said Bilal Saeed, Detroit Pistons VP of Brand & Marketing Strategy. “The Pistons wanted to tell his story in a creative way while also continuing to shed light on the city’s impact on music around the world.”